You're probably scratching your head and wondering, what is Local SEO (Search Engine Optimization)?

Simply put, Local SEO puts your business in the local spotlight. In technical terms, Local SEO is a scientific method that optimizes your business listing, so that you show up among the top results whenever a user performs a search for local businesses in search engines such as Google, Bing and Yahoo!.

Getting on the front of the results page is key, and staying on the front page is a crucial marketing strategy for every industry-otherwise it's hard to get noticed. Our monthly service is based on Local SEO principles and ensures that your listing will remain a top contender among local, national and even international competitors.

Local SEO and Google Maps Optimization for Small and Local Businesses

Is there really a need for local map search optimization in Toronto?

The answer is, yes. Everyone uses Google Maps to find local businesses these days, and it's a fast-growing trend that doesn't seem to be slowing down soon. Why not take advantage of it? People search the Internet in Toronto and all over the world-especially prospective clients, whether they are looking to find plumbers, lawyers, florists or any other business-and look up the results on Google Maps.

For example, if you searched "Toronto Florist" on the Internet then you would clearly see a list of ten different Toronto florists on the results page. It would be our responsibility to get your florist shop listed in the Google Maps/Google Places results, as well as the regular results using Local SEO. If a customer saw you on Google Maps, they could locate you easily and stop in to purchase some flowers-possibly the same day!

The bottom line is that a well-planned Local SEO campaign will generate the appropriate search results and help website visitors locate your business in Canada and all over the world. Additionally, your chances of establishing direct contact with a prospective customer is much higher, resulting in successful lead conversions. Improving the visibility of your website on the Internet is extremely important for Local SEO to be successful. This type of search engine optimization can be done in a variety of ways, which may include:

• Submitting press releases in local directories
• Submission of company listings in top web directories
• Submission of your site to local search engines
• Setting the correct preferences in different search engine Webmaster tools sections
• Including contact information within a "tag" to be displayed on an important page on your website